Jonathan Jaglom, the storied CEO, aims to revolutionize lenses with 3D printing through flō.

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Jonathan Jaglom has had an illustrious career in the 3D printing industry. Starting at Objet, he worked his way up to senior positions at Stratasys and eventually became the CEO of Makerbot. Now, he is leading a new venture called flō, an Israeli startup focusing on a unique niche within the optics industry.

While other companies have sought to disrupt frame manufacturing or create optically clear lenses, flō is specializing in lens coatings. Using inkjet-based 3D printing technology, they can apply unique, multi-material, multi-layer coatings to lenses with exceptional precision. This allows for the creation of lenses with specific functionalities tailored to certain uses, such as improving vision on water for wakeboarders or enhancing contrasts in the sky for pilots.

The economic implications of this innovation are significant. The ophthalmic coating market is estimated to be worth around $15 billion and extends beyond eyewear to include coatings for solar panels and consumer electronics. A digital process like flō’s could revolutionize the eyewear sector by offering a more adaptable and on-demand production method, reducing unsold inventory and potentially upselling existing customers with specialized versions of lenses.

Compared to traditional analog coating processes, flō’s digital approach not only saves costs but also improves efficiency and environmental friendliness. By providing ophthalmic labs with a holistic system that allows for a variety of coating solutions, flō aims to cut down on inventory expenses, equipment costs, waste, and labor-intensive requirements. It also eliminates the need for ophthalmic labs to order certain coatings from lens manufacturers, further reducing costs.

flō’s platform allows for true mass customization of coatings, giving customers a range of options they have never had before, all at a lower price point. Tints can be customized in any gradient or color, and even graphic designs can be applied. Beyond eyewear, flō sees opportunities to use additive technology in other industries such as consumer electronics, medical devices, automotive, and defense.

What excites me about flō is that it is not just another “3D printing is cool” startup. It is using additive technology to solve real-world problems and tackle genuine issues in various industries. For flō, additive technology is a means to an end, not the end itself. With the potential to transform the ophthalmic lab landscape and offer cost savings, flō is truly disrupting the eyewear market and beyond.

Title: Expanding the Reach of 3D Printing: A Path to the Future


Innovation in the 3D printing industry is rapidly transforming the way we manufacture products. The potential to reduce time-to-market and offer flexibility and new product lines has attracted considerable attention. However, one visionary company, flō, is taking a unique approach. They are not only focusing on the existing market of 3D printing enthusiasts but also striving to unlock the benefits of this technology for other industries. In this blog post, we will delve into why flō’s strategy could be the key to expanding the reach of 3D printing.

Tapping into Industry-Specific Markets:

Rather than preaching to the choir, flō aims to remove the barriers that prevent other industries from harnessing the power of 3D printing. By recognizing the immense potential of this technology outside of its current user base, flō is poised to disrupt traditional manufacturing processes. This industry-specific focus could catapult the 3D printing market into uncharted territory, opening new doors for innovation and growth.

Fostering Time-to-Market Advantage:

Time-to-market is crucial for any successful business. With conventional manufacturing methods, companies often face lengthy lead times, making it challenging to adapt to rapidly changing market demands. However, 3D printing offers a solution. By leveraging this technology, companies can drastically reduce their time-to-market and gain a competitive edge. flō’s commitment to unlocking these time-related benefits for any industry positions them as a frontrunner in the race towards the future of manufacturing.

Embracing Flexibility and New Product Lines:

Innovation and adaptability go hand in hand. While some companies have limited their 3D printing endeavors to specific products or industries, flō dares to think beyond these confines. Their approach focuses on enabling flexibility and exploring new product lines through the power of 3D printing. This inclusive mindset is essential for capturing untapped potential and bringing forth a new era of limitless possibilities.

The Future Lies in Expanding the Market:

While the existing 3D printing market is flourishing, the true potential lies in reaching industries that have yet to embrace this revolutionary technology. flō’s vision of unlocking the benefits of 3D printing for other markets resonates strongly. By diversifying their offerings and breaking new ground, they are paving the way for a future marked by innovative manufacturing methods.

Keeping a Close Eye on Jonathan and his Endeavors:

Jonathan, the mastermind behind flō, personifies the spirit of exploration and ambition. His determination to expand the reach of 3D printing is inspiring. As an industry observer, I eagerly anticipate his future endeavors, as they hold the promise of transforming not only the 3D printing market but also various other industries.


flō’s distinct approach to 3D printing, with a focus on industry-specific markets and a drive to unlock new potentials, is a testament to their recognition of the technology’s true power. By advocating for the benefits of 3D printing beyond the already converted, flō is opening doors to a future of unprecedented innovation and growth. As we continue to witness the evolution of the 3D printing industry, let us keep a close eye on Jonathan and his endeavors, for they may shape the path we tread towards a new era of manufacturing. Stay updated on all the latest news from the 3D printing industry and receive information and offers from third-party vendors to witness this transformation firsthand.

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