James Ouyang, on The Rise of Anycubic, was interviewed.

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Anycubic: Carving a Niche in the 3D Printing Market

In a fiercely competitive desktop 3D printing market, Anycubic has managed to carve a niche for itself. During my recent visit to Formnext South China, I had the opportunity to sit down with James Ouyang, the Vice President of Anycubic, in Shenzen. Our conversation revolved around the company’s journey, ethos, and vision for the future.

Surprisingly, Ouyang revealed that he wasn’t initially drawn to the 3D printing industry because of his passion for making. Instead, he joined Anycubic in 2016 because of his childhood friendship with the CEO, Brian. It was Brian’s entrepreneurial spirit that caught his attention. Ouyang vividly described Brian’s first venture into trading electronics and how the growing demand for 3D printing and its accessories led to a change in their business strategy.

Ouyang himself has an intriguing background. As a graduate of the University of Auckland in New Zealand, specializing in Materials Engineering, he has always been closely connected to the world of 3D printing. He shared that his role at Anycubic primarily revolves around managing the R&D department. However, he also plays a key role in financial decision-making as a member of the board.

One cannot overlook Anycubic’s rapid growth. From its humble beginnings to employing over 700 people, the company’s trajectory is impressive. Ouyang attributed this success to three main factors. Firstly, their expertise in e-commerce and logistics, which ensured efficient and timely delivery of their products. Secondly, the establishment of a robust supply chain around Shenzhen, enabling them to source components quickly and cost-effectively. And thirdly, their investment in R&D, allowing them to stay at the forefront of the industry and introduce new technologies to the consumer-grade 3D printing sector.

Ouyang’s passion for innovation was evident as he discussed Anycubic’s product evolution. From their first Kossel delta 3D printer in 2015 to the subsequent i3 Mega in 2016 and the Photon series of resin systems launched in 2017, their aim has always been to provide users with great attention to detail and beautiful prints. Contrary to expectations, Anycubic allocates nearly 30% of its workforce to R&D, demonstrating their commitment to continuous improvement.

As they celebrate their eighth anniversary, Anycubic aims to focus more on R&D to maintain their position in the market. Ouyang drew a parallel between their strategy and renowned brands like Maotai and Apple, emphasizing that quality products speak for themselves and do not require aggressive sales tactics.

When discussing the longevity of their business, particularly in the fast-paced city of Shenzhen, Ouyang shed light on the openness and support from the government. Unlike other cities, Shenzhen allows businesses to flourish without excessive control, creating a unique ecosystem for testing and validating ideas. Ouyang described Anycubic as being in a transitional phase from being market-driven to becoming product and technology-driven. This approach ensures that they remain not only relevant but also innovative in an increasingly saturated market.

In conclusion, Anycubic has undoubtedly made its mark in the 3D printing industry. Their journey, driven by a robust supply chain, e-commerce expertise, and a relentless focus on R&D, has positioned them as a resilient and innovative company. With their sights set on the future, Anycubic plans to maintain their position by continuously investing in research and development and letting their quality products speak for themselves.

Revolutionizing the 3D Printing Industry: An Inside Look at Anycubic’s Vision for the Future

In a rapidly evolving technological landscape, keeping up with new trends and innovations is crucial for success. This is the philosophy that drives Anycubic, a leading player in the 3D printing industry. James Ouyang, Vice President of Anycubic, recently shared his insights into the company’s vision and strategy.

Ouyang acknowledged the rising competition in the industry, citing new entrants like Bambulabs and Anker, both founded by former DJI employees. To stay ahead, Anycubic focuses on new trends such as high-speed printing, impeccable finish, and user-friendliness. Ouyang also hinted at potential ventures into color printing, recognizing the importance of out-of-the-box functionality for modern consumers.

When asked about product differentiation, Ouyang stressed the value of focus. While Anycubic has explored various areas like dental printers and 3D printing metal, their core business remains consumer-grade 3D printing. Understanding their user base, Ouyang revealed that most of their customers seek detailed prints, such as jewelry or desktop models. He noted a preference for resin over FDM (Fused Deposition Modeling), with resin accounting for 60% of their product sales.

Anycubic’s success is evident in its impressive revenue figures, with over 1 billion RMB and more than half a million unit sales. Ouyang proudly highlighted that over 90% of their business comes from overseas. He estimated the global 3D printing user base to be over 3 million people, emphasizing the changing dynamics of the market. While earlier enthusiasts enjoyed building things, modern users prefer ready-to-use products that simply work.

Interestingly, Ouyang pointed out the unique nature of China’s maker culture. The convenience of sourcing parts from platforms like Alibaba and Taobao has led many in China to prefer 3D printing services rather than owning printers. This insight holds significant implications for the future of the 3D printing industry in China.

Looking ahead, Ouyang envisions a stronger focus on research and development and a commitment to providing local support to Anycubic’s users. He hopes to eliminate the hassles associated with resin printing, such as the smell and post-processing. However, the company remains grounded, appreciating the lessons learned over the past eight years and approaching the future with cautious optimism.

Operating in the heart of Shenzhen, a city known for its technological prowess, Anycubic faces unique challenges and opportunities. Ouyang addressed the role of the Chinese government in supporting the 3D printing industry, highlighting the favorable policies in place. Tax breaks for research and development and incentives for manufacturing have undoubtedly contributed to the growth of companies like Anycubic. Additionally, the government’s emphasis on STEAM education has encouraged the integration of 3D printing into school curricula, recognizing its importance in the modern tech landscape.

What truly sets Anycubic apart from its competitors? Ouyang eagerly shared the company’s latest breakthroughs. The Anycubic Kobra 2 Pro, for example, boasts an impressive maximum speed of 500 mm/s, significantly faster than previous models. With this printer, Ouyang claims a typical Benchy print can be produced in just 15 minutes and 43 seconds.

As Anycubic continues charting the future of the 3D printing industry, their commitment to innovation, focus, and customer satisfaction remains unwavering. Through their cutting-edge technology and dedication to excellence, Anycubic continues to revolutionize the world of 3D printing.

The Future of 3D Printing in China: Anycubic Takes the Lead

In today’s fast-paced world, advancements in technology are not just about speed; they’re about efficiency and precision. And when it comes to 3D printing, Anycubic is at the forefront of innovation.

James Ouyang, Vice President of Anycubic, recently discussed the challenges of resin printing, specifically the post-processing steps that many find to be cumbersome. However, Anycubic has come up with a solution that aims to address these issues: the Wash & Cure Max.

This new product offers a more streamlined and user-friendly experience, making the post-processing steps easier and more efficient. It’s a game-changer for the 3D printing industry, ensuring that quality is not compromised and allowing users to achieve the desired results with ease.

Anycubic’s commitment to innovation, user experience, and education has propelled the company to the forefront of the 3D printing industry in China. They are not just keeping pace with the rapidly evolving tech landscape; they are setting the tempo.

In fact, Anycubic’s presence at the Formnext Shenzhen event speaks volumes about their dedication to staying ahead of the curve. The company’s booth showcases their latest advancements and demonstrates their commitment to pushing the boundaries of what is possible in 3D printing.

As the future of 3D printing in China looks promising, Anycubic continues to pave the way with their cutting-edge technology and forward-thinking approach. They are a company that prides itself on delivering innovative solutions that meet the needs of its users.

Whether you’re interested in the additive manufacturing industry or simply curious about the latest advancements in 3D printing, Anycubic is a company worth keeping an eye on. Their commitment to excellence and their dedication to pushing the boundaries of what is possible in 3D printing is truly commendable.

Stay connected with Anycubic and stay informed about the latest news and advancements in 3D printing. Subscribe to their newsletter, follow them on Twitter, like their Facebook page, and subscribe to the 3D Printing Industry YouTube channel to access exclusive content.

And if you’re looking to kickstart your career in the additive manufacturing industry, be sure to visit 3D Printing Jobs. Here, you’ll find a selection of available roles that can help you launch your career and be a part of the exciting future of 3D printing.

In conclusion, Anycubic is a company that is leading the way in the future of 3D printing in China. Their commitment to innovation, user experience, and education is inspiring, and their latest product, the Wash & Cure Max, is a testament to their dedication to providing efficient and precise solutions for the industry.

With Anycubic at the helm, the future of 3D printing in China is undoubtedly bright. So, stay connected, stay informed, and be a part of the exciting journey into the world of additive manufacturing with Anycubic.

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