Michiel Alting von Geusau engages in a discussion as new leadership assumes control at UltiMaker.

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Title: Meet Michiel Alting von Geusau, UltiMaker’s Dynamic New CEO

Date: September 4, 2023

Change is on the horizon for UltiMaker, a renowned leader in desktop 3D printing solutions. As of today, they proudly announce the appointment of Michiel Alting von Geusau as their new Chief Executive Officer. Following the merger of Ultimaker and MakerBot last year, the company has solidified its position in the 3D printing industry and is now ready to embark on an exciting new journey under von Geusau’s leadership.

Stepping into the shoes of his predecessor, Nadav Goshen, who has decided to explore fresh opportunities, von Geusau brings a wealth of experience and expertise to the table. We had the privilege to sit down with the man himself and delve into his background, leadership style, and vision for the future of UltiMaker.

Von Geusau’s professional journey has been nothing short of remarkable. From his early days as a career officer in the Dutch Marines to serving as Global President for the business unit Commerce and Lifecycle Services at Ingram Micro, he has possessed a diverse range of experiences. Notably, von Geusau played a pivotal role in transforming Docdata N.V., a stock-listed company focused on replicating CDs and DVDs, into an e-commerce service provider. Later, he successfully led their service commerce and logistics business, which was ultimately sold to CEVA Logistics for an impressive $3 billion.

While von Geusau’s background seems tailor-made for his new role within the 3D printing industry, he emphasizes that the people within a company are the true driving force behind its success. “I believe that the people in your company are key. If you have the right people in your company, you can go anywhere. It doesn’t really matter where,” von Geusau says. Additionally, he highlights the importance of building strong relationships with clients and continually developing their propositions in order to grow together.

Having assumed the role of CEO just a week ago, von Geusau is currently formulating his roadmap for UltiMaker’s future. One crucial matter on his agenda is the consolidation of the brand. The merger between Ultimaker and MakerBot has resulted in some product overlap, leading to brand fragmentation. Von Geusau aims to unite the company as one entity, rather than being referred to as Ultimaker or MakerBot. He envisions integrated product lines to showcase their cohesive identity to both their employees and the market.

In addition, von Geusau acknowledges the rise of low-cost competitors, particularly from China, and recognizes the importance of maintaining UltiMaker’s commitment to superior quality. He expresses the need to stay ahead of the competition by continuously improving their offerings, while remaining cautious about getting involved in price wars at the lower end of the market.

Over the next three months, von Geusau plans to delve deeper into UltiMaker’s market, its people, and the company’s overall strategy. Although he modestly downplays the necessity of quickly immersing himself in the world of additive manufacturing (AM), he is determined to gain a comprehensive understanding of the industry in order to pave the way for UltiMaker’s next phase of growth. He aims to outline his vision for the company’s future within the first 100 days of his tenure.

The future looks bright for UltiMaker as Michiel Alting von Geusau takes the helm as CEO. With his extensive leadership experience, commitment to cultivating a talented workforce, and dedication to consolidating the brand, UltiMaker is set to maintain its position as a global leader in the additive manufacturing sector.

The Surprising Background of Ultimaker’s New CEO: A Story of Supply Chain Resilience

In a surprising turn of events, Ultimaker, one of the leading companies in the 3D printing industry, has appointed a new CEO with a background that seems perfectly suited to the current state of the sector. While much of the focus in the industry has been on industrializing 3D printing for mass production, there is a broader trend taking place – the re-shoring of production.

Multiple factors, such as increased energy prices, limited access to fossil fuels, climate change, and supply chain disruptions, have led nations and corporations worldwide to seek a more energy-efficient and sustainable approach to supply chain management. Leading the charge in the United States are military divisions, who are well-versed in supply chain management and improvisational techniques.

Enter Alting von Geusau, Ultimaker’s new CEO, whose background in the Dutch Marines perfectly positions him to navigate these challenges. Ultimaker already has military users, including the Dutch and French militaries, making his experience even more valuable. Additionally, his work in logistics and data provides him with a bird’s-eye view of the industry, crucial for the adoption of 3D printing for energy-efficient and resilient supply chains.

Despite being new to additive manufacturing (AM), Alting von Geusau is assuming leadership of Ultimaker at precisely the right time and place. Ultimaker and MakerBot, both well-established players in the industry, have already gained widespread adoption by key users. Moreover, Ultimaker’s headquarters in the Netherlands is strategically located near ASML, the sole manufacturer of extreme ultraviolet lithography equipment for semiconductor production.

The relationship between 3D printing and semiconductors is becoming increasingly symbiotic, as ASML incorporates numerous 3D printed parts into its equipment. If Volkswagen and the Dutch military are utilizing Ultimaker systems for tooling and deployment, respectively, there is no reason ASML should not rely on them for the forefront of the chip wars.

Ultimaker’s appointment of Alting von Geusau as CEO underscores the company’s commitment to seizing opportunities in the evolving landscape of supply chain resilience and energy-efficient production. With its strong user base, strategic location, and symbiotic relationship with the semiconductor industry, Ultimaker is poised to revolutionize the 3D printing industry.

To keep up with the latest news from the 3D printing industry and receive information and offers from third-party vendors, make sure to stay updated on the Ultimaker journey.

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